Wolfstreet Overview
Wolfstreet is a cutting-edge advertising and media production company based in the bustling metropolis of Amsterdam, Netherlands. Established in 2014, our team of creative masterminds is dedicated to ... Read More
Services
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4 projects performed by Wolfstreet
Vinted - Cash Closet is a unique project that helps individuals declutter their homes by selling their gently used or new clothing items for cash. Users can create listings, connect with buyers, and receive payments all in one convenient platform.

Mastercard - True Name is a project aimed at promoting inclusivity and diversity by allowing individuals to use their chosen name on their credit cards, rather than their legal name. This initiative seeks to create a more inclusive financial experience for all customers, regardless of their gender identity.

Adyen - Unobvious is a strategic marketing project focused on creating innovative advertising campaigns that challenge traditional norms. Through a combination of creative storytelling and cutting-edge technology, the project aims to disrupt the industry and push the boundaries of what is considered "normal" in advertising.

ASML - A Letter to Brabant is a project aimed at showcasing the impact of ASML, a leading semiconductor company, on the region of Brabant in the Netherlands. Through a combination of advertising, copywriting, video production, and online advertising, the project tells the story of ASML's journey and its significant contributions to the local community.

Mastercard - True Name
by Wolfstreet
Description
Mastercard - True Name is a project aimed at promoting inclusivity and diversity by allowing individuals to use their chosen name on their credit cards, rather than their legal name. This initiative seeks to create a more inclusive financial experience for all customers, regardless of their gender identity.
Challenge
One of the main challenges faced by individuals in the LGBTQ+ community is the lack of recognition and acceptance of their chosen names in various aspects of their lives, including financial transactions. This can lead to feelings of exclusion and discrimination.
Solution
Mastercard - True Name addresses this challenge by offering a platform for individuals to personalize their credit cards with their chosen names. By giving customers the freedom to represent themselves authentically, Mastercard is fostering a more inclusive and welcoming environment for all.
Impact
The impact of the True Name initiative extends beyond just financial transactions. By recognizing and respecting individuals' chosen names, Mastercard is sending a powerful message of acceptance and support to the LGBTQ+ community. This project has the potential to create a ripple effect of positive change in the financial industry and society as a whole.

