YAPADO Overview
YAPADO is a cutting-edge creative agency based in the bustling city of Ghent, Belgium. Established in 1991, our team of talented professionals has been providing top-notch advertising, social media, d... Read More
Services
36 services offered by YAPADOReviews
1 reviews for YAPADOWe started working with Yapado for the launch of our new AeroMoov Instant travel cot in May, and we are very happy with the results of this cooperation. Yapado offers an excellent service, brought with a smile by a team of enthousiastic professionals! undefined
Portfolio
9 projects performed by YAPADO
Allround PR ECO brands is a project focused on promoting and raising awareness for environmentally-friendly companies and products. Through strategic public relations efforts, we aim to educate the public about sustainable practices and encourage consumers to make eco-conscious choices.

Editorial Visits: LIDL Easter is a project focused on showcasing LIDL's Easter product offerings to media outlets and influencers. The goal is to generate buzz and excitement around LIDL's seasonal products and drive foot traffic to their stores during the Easter season.

The PR-launch project for LIDL's Cien baby-care range involved creating a comprehensive public relations strategy to introduce the new product line to the market. The baby-care range includes essentials such as diapers, wipes, lotions, and shampoos specifically designed for infants.

This project involves utilizing influencer marketing strategies to promote MAILLE mustard to a wider audience. By partnering with influencers who have a strong presence on social media platforms, we aim to increase brand awareness and drive sales for MAILLE.

Social Media Management CORINE DE FARME is a project focused on managing the online presence of the beauty brand CORINE DE FARME across various social media platforms. Through strategic planning and content creation, our team aims to enhance brand awareness and engagement with the target audience.

Ambassadorship MELI is a project dedicated to promoting cultural exchange and fostering cross-cultural understanding through social media platforms.

Birthday PR is a project aimed at organizing and executing a grand celebration for TABASCO’s 150th birthday. The event will be a festive bash that honors the iconic hot sauce brand's rich history and heritage.

The launch of REMINGTON's Keratin Collection is a highly anticipated event in the beauty industry, showcasing the latest innovations in hair care products. This event will bring together top industry professionals, influencers, and media to experience the new collection firsthand.

The launch of ARENA's Bodylift swimwear is an exciting event that showcases the latest innovation in swimwear technology. The event will feature a runway show highlighting the unique features of the Bodylift collection, as well as presentations from industry experts on the benefits of the new design.

PR-launch of LIDL's Cien baby-care range
by YAPADO
Description
The PR-launch project for LIDL's Cien baby-care range involved creating a comprehensive public relations strategy to introduce the new product line to the market. The baby-care range includes essentials such as diapers, wipes, lotions, and shampoos specifically designed for infants.
Challenge
One of the main challenges faced during the project was the need to differentiate LIDL's Cien baby-care range from competitors in the market. With a crowded market of baby-care products, it was crucial to create a unique selling point for the range to stand out among consumers.
Solution
The solution involved crafting a targeted PR campaign that highlighted the quality, affordability, and safety of the Cien baby-care range. By emphasizing the range's high-quality ingredients and dermatologically tested formulations, we were able to position it as a trusted choice for parents looking for reliable baby-care products.
Impact
The PR-launch of LIDL's Cien baby-care range resulted in increased brand visibility, consumer trust, and sales for the new product line. Through strategic media placements, influencer partnerships, and product reviews, we were able to successfully introduce the range to the market and establish it as a preferred choice among parents.

