AB Overview
AB Company is a full-service creative agency based in the picturesque city of Waregem, Belgium. Established in 1987, we have been at the forefront of providing cutting-edge advertising, content market... Read More
Services
56 services offered by ABReviews
2 reviews for ABOntex is a listed multi-national which provides baby diapers, products for feminine hygiene and adult diapers for incontinence. Being the expert in continence care, we were looking for a partner who was able to translate this expertise into a strong brand image and story. AB helps us to build our brand. Not easy for a brand and product that is not “sexy” at all, but AB tackles this as the best. The AB-team is enthusiastic, has a hands-on mentality and thinks together with the client to come to the best solution. You can always count on them for a 100% ! undefined
With recycling electr(on)ic appliances being our core business, we are not the average kind of client. Working together with Recupel requires a challenging approach, resulting in a specific way of communicating. AB masters that expertise. In AB we have always found a partner who not only thinks alike but who thinks ahead. They claim to be unbound and they act likewise: unprejudiced, open minded and yet relying on over 25 years of marketing experience. On a day-to-day level I feel comfortable too because I know I can always count on the dedication of the entire AB team. They handle every projec... Read More
Portfolio
4 projects performed by AB
Lampencampagne: een saga is an immersive and interactive storytelling project that combines elements of traditional storytelling with modern technology. Set in a fictional world, the project follows the journey of a group of adventurers on a quest to save their kingdom from an ancient evil.

De referentie in dienstencheques is a project aimed at providing the best quality services in the field of household assistance through the use of service vouchers. The project focuses on offering a wide range of domestic services to individuals in need of support with daily tasks.

Bandenspanningscampagne 2017 is a project aimed at promoting the importance of proper tire pressure for road safety and vehicle efficiency. The campaign focuses on educating drivers about the impact of underinflated tires and encourages them to regularly check and maintain their tire pressure.

Nationale kookenquête is a project aimed at collecting data on the cooking habits and preferences of individuals across the country. Participants are asked to complete a survey that includes questions about their favorite recipes, cooking techniques, and dietary restrictions.

Bandenspanningscampagne 2017
by AB
Description
Bandenspanningscampagne 2017 is a project aimed at promoting the importance of proper tire pressure for road safety and vehicle efficiency. The campaign focuses on educating drivers about the impact of underinflated tires and encourages them to regularly check and maintain their tire pressure.
Challenge
One of the main challenges of the Bandenspanningscampagne 2017 is raising awareness among drivers who may not realize the significance of proper tire pressure. Many people overlook this aspect of vehicle maintenance, leading to increased fuel consumption, premature tire wear, and safety risks on the road.
Solution
To address this challenge, the campaign utilizes advertising, copywriting, and social media to reach a wide audience and deliver key messages about tire pressure maintenance. By creating engaging content and utilizing various communication channels, the campaign aims to capture the attention of drivers and motivate them to take action.
Impact
Through the Bandenspanningscampagne 2017, we hope to see an increase in awareness and adoption of proper tire pressure maintenance practices among drivers. By promoting this important aspect of vehicle care, we can help reduce road accidents, improve fuel efficiency, and extend the lifespan of tires, ultimately benefiting both drivers and the environment.

