AB Overview
AB Company is a full-service creative agency based in the picturesque city of Waregem, Belgium. Established in 1987, we have been at the forefront of providing cutting-edge advertising, content market... Read More
Services
56 services offered by ABReviews
2 reviews for ABOntex is a listed multi-national which provides baby diapers, products for feminine hygiene and adult diapers for incontinence. Being the expert in continence care, we were looking for a partner who was able to translate this expertise into a strong brand image and story. AB helps us to build our brand. Not easy for a brand and product that is not “sexy” at all, but AB tackles this as the best. The AB-team is enthusiastic, has a hands-on mentality and thinks together with the client to come to the best solution. You can always count on them for a 100% ! undefined
With recycling electr(on)ic appliances being our core business, we are not the average kind of client. Working together with Recupel requires a challenging approach, resulting in a specific way of communicating. AB masters that expertise. In AB we have always found a partner who not only thinks alike but who thinks ahead. They claim to be unbound and they act likewise: unprejudiced, open minded and yet relying on over 25 years of marketing experience. On a day-to-day level I feel comfortable too because I know I can always count on the dedication of the entire AB team. They handle every projec... Read More
Portfolio
4 projects performed by AB
Lampencampagne: een saga is an immersive and interactive storytelling project that combines elements of traditional storytelling with modern technology. Set in a fictional world, the project follows the journey of a group of adventurers on a quest to save their kingdom from an ancient evil.

De referentie in dienstencheques is a project aimed at providing the best quality services in the field of household assistance through the use of service vouchers. The project focuses on offering a wide range of domestic services to individuals in need of support with daily tasks.

Bandenspanningscampagne 2017 is a project aimed at promoting the importance of proper tire pressure for road safety and vehicle efficiency. The campaign focuses on educating drivers about the impact of underinflated tires and encourages them to regularly check and maintain their tire pressure.

Nationale kookenquête is a project aimed at collecting data on the cooking habits and preferences of individuals across the country. Participants are asked to complete a survey that includes questions about their favorite recipes, cooking techniques, and dietary restrictions.

Lampencampagne : een saga
by AB
Description
Lampencampagne: een saga is an immersive and interactive storytelling project that combines elements of traditional storytelling with modern technology. Set in a fictional world, the project follows the journey of a group of adventurers on a quest to save their kingdom from an ancient evil.
Through a combination of audio, visual, and interactive elements, participants are able to engage with the story in a unique and dynamic way. Lampencampagne: een saga is designed to transport participants to a world of fantasy and adventure unlike anything they have experienced before.
With stunning visuals, captivating storytelling, and innovative technology, Lampencampagne: een saga promises to be a one-of-a-kind experience that will leave participants spellbound.
Challenge
One of the main challenges faced in creating Lampencampagne: een saga was blending traditional storytelling techniques with modern technology. Finding the right balance between the two was crucial in creating an engaging and immersive experience for participants.
Another challenge was developing a cohesive and compelling narrative that would keep participants invested in the story from start to finish. Balancing character development, plot twists, and world-building was a delicate process that required careful planning and execution.
Additionally, ensuring that the interactive elements of the project were seamlessly integrated with the storytelling experience posed its own set of challenges. Creating a seamless and intuitive user interface was essential in ensuring that participants could fully immerse themselves in the world of Lampencampagne: een saga.
Solution
To address the challenge of blending traditional storytelling with modern technology, the creators of Lampencampagne: een saga conducted extensive research and experimentation to determine the most effective ways to combine the two. By leveraging cutting-edge technology and innovative storytelling techniques, they were able to create a seamless and immersive experience for participants.
In order to overcome the challenge of developing a compelling narrative, the creators of Lampencampagne: een saga worked closely with experienced storytellers and world-builders to craft a rich and engaging story. Through collaboration and iteration, they were able to create a narrative that was both captivating and cohesive.
To address the challenge of integrating interactive elements, the creators of Lampencampagne: een saga focused on creating a user-friendly interface that allowed participants to easily navigate the story and engage with the interactive elements. By prioritizing user experience design, they were able to create a seamless and intuitive experience for participants.
Impact
Lampencampagne: een saga has the potential to revolutionize the way storytelling is experienced and consumed. By combining traditional storytelling techniques with modern technology, the project offers a new and innovative way for participants to engage with narratives.
The immersive and interactive nature of Lampencampagne: een saga has the power to transport participants to a world of fantasy and adventure, providing a unique and unforgettable experience. Through its captivating storytelling and stunning visuals, the project has the ability to captivate and inspire audiences of all ages.
Overall, Lampencampagne: een saga promises to leave a lasting impact on participants, offering them a truly immersive and engaging storytelling experience that will stay with them long after the journey is over.

