AB Overview
AB Company is a full-service creative agency based in the picturesque city of Waregem, Belgium. Established in 1987, we have been at the forefront of providing cutting-edge advertising, content market... Read More
Services
56 services offered by ABReviews
2 reviews for ABOntex is a listed multi-national which provides baby diapers, products for feminine hygiene and adult diapers for incontinence. Being the expert in continence care, we were looking for a partner who was able to translate this expertise into a strong brand image and story. AB helps us to build our brand. Not easy for a brand and product that is not “sexy” at all, but AB tackles this as the best. The AB-team is enthusiastic, has a hands-on mentality and thinks together with the client to come to the best solution. You can always count on them for a 100% ! undefined
With recycling electr(on)ic appliances being our core business, we are not the average kind of client. Working together with Recupel requires a challenging approach, resulting in a specific way of communicating. AB masters that expertise. In AB we have always found a partner who not only thinks alike but who thinks ahead. They claim to be unbound and they act likewise: unprejudiced, open minded and yet relying on over 25 years of marketing experience. On a day-to-day level I feel comfortable too because I know I can always count on the dedication of the entire AB team. They handle every projec... Read More
Portfolio
4 projects performed by AB
Lampencampagne: een saga is an immersive and interactive storytelling project that combines elements of traditional storytelling with modern technology. Set in a fictional world, the project follows the journey of a group of adventurers on a quest to save their kingdom from an ancient evil.

De referentie in dienstencheques is a project aimed at providing the best quality services in the field of household assistance through the use of service vouchers. The project focuses on offering a wide range of domestic services to individuals in need of support with daily tasks.

Bandenspanningscampagne 2017 is a project aimed at promoting the importance of proper tire pressure for road safety and vehicle efficiency. The campaign focuses on educating drivers about the impact of underinflated tires and encourages them to regularly check and maintain their tire pressure.

Nationale kookenquête is a project aimed at collecting data on the cooking habits and preferences of individuals across the country. Participants are asked to complete a survey that includes questions about their favorite recipes, cooking techniques, and dietary restrictions.

Nationale kookenquête
by AB
Description
Nationale kookenquête is a project aimed at collecting data on the cooking habits and preferences of individuals across the country. Participants are asked to complete a survey that includes questions about their favorite recipes, cooking techniques, and dietary restrictions.
Challenge
One of the main challenges of this project is gathering a diverse range of responses from different regions and demographics. It can be difficult to reach a broad audience and ensure that the data collected is representative of the population as a whole.
Additionally, ensuring that the survey questions are clear and engaging enough to keep participants interested can also be a challenge. Without a high level of engagement, the quality of the data collected may be compromised.
Lastly, analyzing and interpreting the vast amount of data collected can also pose a challenge. Making sense of the trends and patterns within the responses requires time and attention to detail.
Solution
To address the challenge of reaching a diverse audience, Nationale kookenquête utilizes multiple channels for survey distribution, including social media, email lists, and partnerships with local cooking schools and organizations.
In order to keep participants engaged, the survey is designed to be interactive and visually appealing, with options for sharing recipes and tips with other participants. Incentives such as cooking classes or recipe books are also offered to encourage participation.
For data analysis, advanced tools and techniques are employed to identify key trends and insights within the survey responses. This ensures that the data collected is not only comprehensive but also actionable for future cooking-related initiatives.
Impact
Through Nationale kookenquête, a rich and detailed dataset is created that can be used by policymakers, food industry professionals, and individuals alike to better understand the cooking habits and preferences of the population. This information can inform decisions related to nutrition, food production, and culinary education.
By engaging with a wide range of participants, the project promotes inclusivity and diversity in the culinary landscape, fostering a sense of community and shared cultural heritage. The insights gained from the survey responses can also inspire new culinary trends and innovations in the future.
Overall, Nationale kookenquête serves as a valuable resource for anyone interested in exploring the world of cooking and cuisine, offering a unique perspective on the tastes and preferences of the nation.

