Brand New Day Asia Overview
Brand New Day Asia is a leading creative agency based in the vibrant city of Bangkok, Thailand. Established in 2007, our team of talented professionals specializes in providing a wide range of service... Read More
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10 projects performed by Brand New Day Asia
Nesvita Cereal Drink is a delicious and nutritious beverage made with whole grain cereals and fortified with essential vitamins and minerals. It is a convenient on-the-go option for busy individuals looking for a wholesome and satisfying breakfast or snack.

Zai Brand Identity is a branding project aimed at helping companies stand out in today's competitive market. Our team of experts works closely with clients to develop unique and impactful brand identities that resonate with their target audience.

The Nestle Ice Cream - Extreme Vanilla Strawberry is a delicious and refreshing frozen treat that combines the classic flavors of vanilla and strawberry in a unique and extreme way. Made with high quality ingredients, this ice cream is sure to satisfy your sweet cravings on a hot summer day.

The EPIC Service Brand Identity project is aimed at creating a cohesive and recognizable brand identity for a service-based company. This includes developing a logo, color palette, typography, and overall visual style that will effectively communicate the values and mission of the company.

The Singha Estate Brand Identity project aims to establish a strong and cohesive visual identity for the Singha Estate brand, a leading real estate developer in Thailand. The brand identity will reflect the company's values, vision, and commitment to excellence.

EasyCompare Brand Identity is a project aimed at helping businesses establish a strong and cohesive brand presence across all platforms. This project focuses on creating a visual identity that showcases the unique values and offerings of each brand.

The Nescafe Packaging project involves redesigning the packaging for Nescafe products to improve functionality and aesthetics. The goal is to create packaging that is more sustainable, visually appealing, and user-friendly for consumers.

The Nestle Ice Cream Packaging - Extreme Choco Brownie is a delicious treat that combines rich chocolate ice cream with chunks of fudgy brownie pieces for the ultimate indulgence.

The Minor Food Brand Identity project aims to create a cohesive and recognizable brand identity for a range of minor food brands under one umbrella. These brands may not have the same level of recognition as major food chains, but they offer unique and high-quality products that deserve a strong visual identity.

The Nestle Ice Cream Packaging - Extreme Nama Orange is a vibrant and exciting packaging design for a new line of ice cream products. The packaging features bold orange colors and eye-catching graphics that perfectly capture the essence of the delicious Nama Orange flavor.

Minor Food Brand Identity
by Brand New Day Asia
Description
The Minor Food Brand Identity project aims to create a cohesive and recognizable brand identity for a range of minor food brands under one umbrella. These brands may not have the same level of recognition as major food chains, but they offer unique and high-quality products that deserve a strong visual identity.
Challenge
The main challenge of this project is to find a balance between maintaining the individuality of each minor food brand while creating a unified brand identity that ties them all together. This requires careful consideration of each brand's values, target audience, and product offerings.
Another challenge is to ensure that the new brand identity resonates with consumers and helps to elevate the perception of these minor food brands in a competitive market landscape.
Additionally, the project needs to be executed within a specified budget and timeline, which adds another layer of complexity to the branding process.
Solution
The solution involves conducting thorough research on each minor food brand to understand its unique selling points, brand values, and target audience. This information will inform the development of a cohesive visual identity that reflects the essence of each brand while also aligning with an overarching brand strategy.
Design elements such as color palette, typography, and imagery will be carefully selected to create a harmonious brand identity that can be applied across all touchpoints, from packaging to marketing materials.
Collaboration with stakeholders and feedback from consumers will be key in refining the brand identity to ensure that it effectively communicates the value proposition of each minor food brand.
Impact
The successful implementation of the Minor Food Brand Identity project will result in increased brand recognition and consumer loyalty for the participating minor food brands. A strong and consistent brand identity will help differentiate these brands in a crowded marketplace, driving sales and market share growth.
By creating a unified brand identity, the project will also streamline marketing and communication efforts, making it easier for consumers to identify and engage with the various minor food brands. This will ultimately lead to a more cohesive and impactful brand presence in the market.
Overall, the project aims to elevate the visibility and reputation of minor food brands, positioning them for long-term success and growth in the competitive food industry.

