Cultivate Overview
Cultivate is a full-service creative agency based in the bustling city of Chicago. Established in 2005, our team is dedicated to helping businesses grow and thrive through strategic advertising, dynam... Read More
Services
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2 projects performed by Cultivate
The Brand Refresh project for the Commercial General Contractor involves updating and revitalizing the company's brand identity to better reflect their growth and success in the industry. This includes redesigning the logo, website, marketing materials, and overall brand messaging.

The project involves refreshing the brand of a beloved book franchise to appeal to a new generation of readers while still maintaining the essence of the original stories.

Brand Refresh for Commercial General Contractor
by Cultivate
Description
The Brand Refresh project for the Commercial General Contractor involves updating and revitalizing the company's brand identity to better reflect their growth and success in the industry. This includes redesigning the logo, website, marketing materials, and overall brand messaging.
Challenge
One of the main challenges faced by the Commercial General Contractor was the outdated and inconsistent brand image that did not accurately represent their current capabilities and reputation. Additionally, the lack of a cohesive brand strategy hindered their ability to stand out in a competitive market.
Solution
To address these challenges, the Brand Refresh project will involve conducting a thorough brand audit to identify areas for improvement. This will be followed by developing a new brand strategy that aligns with the company's values and goals. The visual elements, such as the logo and website, will be redesigned to create a more modern and cohesive brand identity.
Impact
By completing the Brand Refresh project, the Commercial General Contractor will be able to present a more professional and consistent brand image to clients and prospects. This will help them attract new business opportunities and establish themselves as a reputable player in the industry. Ultimately, the refreshed brand will contribute to the company's overall growth and success.
