Cultivate Overview
Cultivate is a full-service creative agency based in the bustling city of Chicago. Established in 2005, our team is dedicated to helping businesses grow and thrive through strategic advertising, dynam... Read More
$10 – $49 number of employees
$100/hr - $149/hr hourly rate
$20,000 - $29,999 minimal budget
2005 year founded
Services
14 services offered by Cultivate
Advertising
Branding
Advertising Campaign
Rebranding
Visual Identity
Corporate Branding
Brand Identity
Corporate Identity
Content Marketing
Online Marketing
Marketing
Marketing Strategy
Logo Design
PhotographyReviews
0 reviews for CultivatePortfolio
2 projects performed by Cultivate
The Brand Refresh project for the Commercial General Contractor involves updating and revitalizing the company's brand identity to better reflect their growth and success in the industry. This includes redesigning the logo, website, marketing materials, and overall brand messaging.
The project involves refreshing the brand of a beloved book franchise to appeal to a new generation of readers while still maintaining the essence of the original stories.
Brand refresh of a cherished book franchise
by CultivateDescription
The project involves refreshing the brand of a beloved book franchise to appeal to a new generation of readers while still maintaining the essence of the original stories.
Challenge
The challenge lies in updating the brand without alienating existing fans and staying true to the core values of the franchise.
Additionally, creating a modern and cohesive brand image that resonates with a diverse audience presents another challenge.
Lastly, ensuring that the brand refresh aligns with current market trends and consumer preferences is crucial for the success of the project.
Solution
By conducting market research and engaging with fans through surveys and focus groups, we will gather valuable insights to inform the brand refresh strategy.
Collaborating with a team of experienced designers and marketers, we will develop a comprehensive brand identity that captures the essence of the franchise while appealing to a wider audience.
Implementing a strategic advertising campaign across various platforms will help increase brand visibility and attract new readers to the franchise.
Impact
The brand refresh will revitalize the franchise, reinvigorating interest from current fans and attracting a new generation of readers.
Increased brand recognition and engagement will lead to higher book sales and expanded opportunities for merchandise and adaptations.
Ultimately, the project aims to ensure the longevity and relevance of the cherished book franchise in today's competitive market.