Expertmedia Overview
Expertmedia is a full-service creative agency based in the vibrant city of Ghent, Belgium. Since our founding in 1998, we have been dedicated to helping businesses and organizations establish and enha... Read More
Services
18 services offered by ExpertmediaReviews
3 reviews for Expertmediamaking a new website with a integrate webshop Expertmedia is working accurate and within the budget
The goal of the collaboration was to create a nice and shining website to promote our business. A no nonsense and direct to the point approach with a nice supervision of the task. They took the time to understand and learn our business.
Great service!! The team helped us with digital marketing a lot for a very reasonable fee. undefined
Portfolio
7 projects performed by Expertmedia
Expertmedia portfolio - projects is a platform that showcases various projects completed by Expertmedia, a digital media agency. The portfolio provides a comprehensive overview of the agency's capabilities and expertise in delivering high-quality solutions to clients.

Etixxsports is an online platform that combines a website and webshop dedicated to sports enthusiasts looking for high-quality products and expert advice. Our goal is to provide a one-stop-shop for all things related to sports performance, nutrition, and gear.

Otec Pools is a project focused on the complete rebranding of a pool company that specializes in designing and building custom pools for residential and commercial properties. The goal of this project is to create a new and modern brand identity that reflects the company's expertise and quality services.

Imago Beauty is a project focused on a complete rebranding of an existing beauty company. The goal is to overhaul the brand identity, packaging, and marketing strategy to better align with the target audience and stand out in a competitive market.

The police app - Belgium is a mobile application designed to improve communication between citizens and law enforcement in Belgium. The app provides users with access to emergency services, crime reporting, and community alerts.

Allegro Moderato - Website is a project aimed at creating a platform for music enthusiasts to discover and share classical music pieces. This website will provide a user-friendly interface for users to explore a wide range of classical compositions.

Zoet zuur - Website is a project aimed at creating a digital platform that showcases the unique flavors of Dutch cuisine, with a focus on sweet and sour dishes.

Imago beauty : complete rebranding
by Expertmedia
Description
Imago Beauty is a project focused on a complete rebranding of an existing beauty company. The goal is to overhaul the brand identity, packaging, and marketing strategy to better align with the target audience and stand out in a competitive market.
Challenge
The main challenge of this project is to revitalize the brand without losing its essence and existing customer base. It is important to create a new image that appeals to a younger demographic while still resonating with loyal customers.
Additionally, the rebranding must differentiate Imago Beauty from competitors and position it as a leader in the beauty industry. This requires a thorough analysis of market trends and consumer preferences.
Finally, the project must be completed within a specific timeframe and budget, making strategic decision-making and efficient execution crucial to its success.
Solution
To address these challenges, the rebranding strategy for Imago Beauty will involve extensive market research and consumer insights to inform the new brand identity. This will include a redesign of the logo, packaging, and marketing materials to create a cohesive and modern look.
The project will also involve revamping the company's online presence through a new website and social media strategy to increase brand visibility and engagement with customers. Collaborations with influencers and partnerships with retailers will further enhance brand awareness and reach.
By implementing these solutions, Imago Beauty will be able to reposition itself in the market, attract a new customer base, and increase sales and brand loyalty.
Impact
The rebranding of Imago Beauty is expected to have a significant impact on the company's growth and success. By creating a fresh and appealing brand image, Imago Beauty will be able to capture the attention of new customers and retain existing ones.
The increased brand visibility and engagement will lead to higher sales and market share, solidifying Imago Beauty's position as a leading beauty company. Ultimately, the rebranding project will enable Imago Beauty to thrive in a competitive industry and achieve long-term success.

