Expertmedia Overview
Expertmedia is a full-service creative agency based in the vibrant city of Ghent, Belgium. Since our founding in 1998, we have been dedicated to helping businesses and organizations establish and enha... Read More
Services
18 services offered by ExpertmediaReviews
3 reviews for Expertmediamaking a new website with a integrate webshop Expertmedia is working accurate and within the budget
The goal of the collaboration was to create a nice and shining website to promote our business. A no nonsense and direct to the point approach with a nice supervision of the task. They took the time to understand and learn our business.
Great service!! The team helped us with digital marketing a lot for a very reasonable fee. undefined
Portfolio
7 projects performed by Expertmedia
Expertmedia portfolio - projects is a platform that showcases various projects completed by Expertmedia, a digital media agency. The portfolio provides a comprehensive overview of the agency's capabilities and expertise in delivering high-quality solutions to clients.

Etixxsports is an online platform that combines a website and webshop dedicated to sports enthusiasts looking for high-quality products and expert advice. Our goal is to provide a one-stop-shop for all things related to sports performance, nutrition, and gear.

Otec Pools is a project focused on the complete rebranding of a pool company that specializes in designing and building custom pools for residential and commercial properties. The goal of this project is to create a new and modern brand identity that reflects the company's expertise and quality services.

Imago Beauty is a project focused on a complete rebranding of an existing beauty company. The goal is to overhaul the brand identity, packaging, and marketing strategy to better align with the target audience and stand out in a competitive market.

The police app - Belgium is a mobile application designed to improve communication between citizens and law enforcement in Belgium. The app provides users with access to emergency services, crime reporting, and community alerts.

Allegro Moderato - Website is a project aimed at creating a platform for music enthusiasts to discover and share classical music pieces. This website will provide a user-friendly interface for users to explore a wide range of classical compositions.

Zoet zuur - Website is a project aimed at creating a digital platform that showcases the unique flavors of Dutch cuisine, with a focus on sweet and sour dishes.

Otec Pools : complete rebranding
by Expertmedia
Description
Otec Pools is a project focused on the complete rebranding of a pool company that specializes in designing and building custom pools for residential and commercial properties. The goal of this project is to create a new and modern brand identity that reflects the company's expertise and quality services.
Challenge
One of the main challenges faced by Otec Pools is the outdated brand image that does not accurately represent the company's capabilities and offerings. Additionally, increasing competition in the industry has made it crucial for Otec Pools to differentiate itself and stand out in the market.
Another challenge is to ensure that the new branding resonates with the target audience and effectively communicates the company's values and unique selling points. It is important to create a cohesive brand identity that can be implemented across all marketing materials and touchpoints.
Solution
To address these challenges, Otec Pools will undergo a complete rebranding process that includes a new logo, color palette, typography, and brand messaging. The new brand identity will be designed to convey professionalism, innovation, and quality, positioning Otec Pools as a leader in the industry.
In addition, a comprehensive marketing strategy will be developed to launch the new brand and create awareness among the target audience. This will involve updating the company's website, social media profiles, and promotional materials to align with the new brand identity and messaging.
Impact
The rebranding of Otec Pools is expected to have a significant impact on the company's market perception and customer engagement. By modernizing the brand identity and messaging, Otec Pools will be able to attract new customers, retain existing clients, and differentiate itself from competitors.
The new branding will also help Otec Pools to effectively communicate its values and expertise, establishing the company as a trusted and reliable partner for custom pool design and construction projects. Overall, the rebranding effort is aimed at driving growth and success for Otec Pools in the competitive pool industry.

