Focus Media Overview
Focus Media is a leading advertising and social media company based in Lebanon, specifically in the vibrant city of Aalay. With a foundation built on creativity, innovation, and a strong passion for h... Read More
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5 projects performed by Focus Media
The GREE OOH Campaign 2019 is an outdoor advertising project aimed at increasing brand awareness and visibility for the company. With this campaign, GREE seeks to reach a wider audience and promote their products and services in a creative and impactful way.

The JUTON Campaign OOH 2019 is a project focused on creating an outdoor advertising campaign to promote a specific product or service. The campaign utilizes various out-of-home advertising mediums such as billboards, transit ads, and street furniture to reach a wide audience.

The Lamis Touri Campaign OOH 2019 is an outdoor advertising project aimed at promoting a new tourist destination. Through a strategic out-of-home advertising campaign, the project seeks to increase awareness and attract visitors to the destination.

The GREE OOH Campaign 2018 is an outdoor advertising project aimed at promoting the brand and increasing awareness among the target audience. The campaign will utilize various out-of-home advertising mediums to reach a wide audience and make a lasting impression.

The Fly Baghdad Campaign OOH 2018 is a marketing initiative aimed at promoting travel to Baghdad, Iraq through out-of-home advertising. The campaign utilizes billboards, bus shelters, and other outdoor media to reach a wide audience and generate interest in visiting the city.

Lamis Touri Campaign OOH 2019
by Focus Media
Description
The Lamis Touri Campaign OOH 2019 is an outdoor advertising project aimed at promoting a new tourist destination. Through a strategic out-of-home advertising campaign, the project seeks to increase awareness and attract visitors to the destination.
Challenge
One of the main challenges faced by the campaign was reaching a diverse audience and creating a lasting impression in a competitive market. Additionally, the project had to ensure that the message was effectively communicated to potential tourists in a saturated advertising environment.
Solution
To overcome these challenges, the campaign utilized creative and eye-catching outdoor advertising techniques that would capture the attention of passersby. By strategically placing advertisements in high-traffic areas and utilizing innovative design elements, the project was able to effectively convey the message to a wide range of audiences.
Impact
The Lamis Touri Campaign OOH 2019 successfully increased awareness of the new tourist destination and generated interest among potential visitors. The project's strategic approach to outdoor advertising resulted in a significant boost in tourism numbers and positive feedback from visitors, ultimately achieving its goal of promoting the destination.

