Marken House Overview
Marken House is a leading marketing and advertising agency based in Germany, specifically in the bustling city of Hamburg. Established in 2014, we have quickly become known for our innovative and cutt... Read More
Services
21 services offered by Marken HouseReviews
1 reviews for Marken HouseDie Zusammenarbeit mit MarkenHouse ist besonders - kreativ, flexibel und vor allem menschlich. MarkenHouse ist während des gesamten Prozesses stets zielstrebig und auf das beste Ergebnis bedacht. undefined
Portfolio
6 projects performed by Marken House
Brand Launch der neuen Hacker-Pschorr Natur Radler is an exciting new project focused on launching a new natural radler beer by Hacker-Pschorr. This project aims to introduce consumers to a refreshing and delicious beverage that combines the traditional beer with natural ingredients for a unique flavor experience.

The Brand Relaunch Adelholzener Limonaden project involves revitalizing the marketing and branding strategy for Adelholzener's line of lemonade products. This includes updating packaging, messaging, and positioning in the market to attract a younger demographic and increase sales.

The Brand Relaunch project for the beer brand Johann Auer aims to revitalize and modernize the brand in order to reach a newer and younger audience while maintaining its loyal customer base.

The Corporate Design Landesgartenschau Höxter 2023 project aims to create a cohesive and visually appealing branding for the upcoming garden show in Höxter, Germany. This branding will be used across various promotional materials such as signage, merchandise, and online platforms to create a unified look and feel for the event.

The Brand Relaunch der Marke Valencia project aims to revitalize and reposition the Valencia brand in the market. This project will involve a comprehensive analysis of the brand's current positioning, identifying key challenges and opportunities for improvement.

The project Brand Relaunch der Biermarke Auerbraeu aims to revitalize and reposition the Auerbraeu beer brand in the market. With a focus on modernizing the brand image and enhancing its appeal to a contemporary audience, the relaunch will involve strategic marketing efforts and product innovation.

Brand Relaunch der Biermarke Johann Auer
by Marken House
Description
The Brand Relaunch project for the beer brand Johann Auer aims to revitalize and modernize the brand in order to reach a newer and younger audience while maintaining its loyal customer base.
Challenge
One of the main challenges faced by the brand was its outdated image and lack of visibility in a competitive market. Additionally, the brand needed to differentiate itself from other beer brands and stand out in the crowded market.
Solution
The solution involved a comprehensive rebranding strategy that included updating the logo, packaging, and marketing materials to reflect a more contemporary and appealing look. In addition, a new marketing campaign was developed to highlight the brand's unique qualities and values.
Impact
As a result of the Brand Relaunch project, Johann Auer saw an increase in brand awareness and engagement among consumers. The updated brand image helped attract a younger demographic while still maintaining the loyalty of existing customers. Sales and market share also saw a significant boost following the relaunch.

