MARROW Overview
MARROW is a leading creative agency based in the picturesque town of Schoten, Belgium. Founded in 2013, we specialize in providing a wide range of services including advertising, content marketing, de... Read More
Services
50 services offered by MARROWReviews
2 reviews for MARROWHet opmaken van een citymarketingplan dat het toekomstige imago van onze gemeente moet bepalen. Het plan moest ook aangeven welke strategische projecten ondernomen moesten worden om Willebroek op de gewenste manier te positioneren. Deze uitgestippelde strategie diende zijn vertaling te vinden in concrete acties. Een nieuwe huisstijl maakte deel uit van deze imagebuilding. Ook binnen de organisatie zelf diende de inschrijver voorstellen te doen om intern het nodige draagvlak voor deze verandering te creëren. De zeer vernieuwende aanpak. De open communciatie tussen de ons als opdrachtgever en ... Read More
Rebrand our organisation: new name, new look and feel and create a website according to this rebranding They really try and understand your organisation. We are a non profit organisation wich is value driven. They succeeded to translate our story into a more professional and commercial branding, with respect for our mission en values.
Portfolio
6 projects performed by MARROW
In the project of Merging two municipalities, the goal is to combine the resources and services of two separate local governments into one unified entity. This process involves integrating various departments, systems, and policies to streamline operations and improve efficiency.

Our project focuses on launching a cutting-edge digital technology platform that aims to revolutionize the way businesses interact with their customers and stakeholders online. The platform will provide a seamless user experience, combining innovative features and functionalities to enhance digital communication and collaboration.

The project involves the rebranding of a global market leader in order to refresh its image and increase market share.

Guiding a family business to the next level is a comprehensive project that focuses on helping family-owned businesses overcome challenges and reach their full potential. This project involves providing strategic guidance, support, and resources to help the business grow and succeed.

Rebranding & citymarketing is a strategic project aimed at revitalizing the image and perception of a city or destination. Through a comprehensive brand strategy, the project seeks to attract tourists, investors, and residents by showcasing the unique characteristics and offerings of the city.

The Internal repositioning of KBC's IT department project aims to restructure and optimize the IT department's operations to better align with the organization's strategic goals and objectives.

Internal repositioning of KBC's IT department
by MARROW
Description
The Internal repositioning of KBC's IT department project aims to restructure and optimize the IT department's operations to better align with the organization's strategic goals and objectives.
Challenge
One of the main challenges faced by KBC's IT department is the lack of alignment with the overall business strategy, leading to inefficiencies and hindering innovation.
Additionally, the department is struggling with outdated technologies and processes, which are impacting its ability to support the organization effectively.
The project also needs to address internal silos and communication barriers within the IT department to improve collaboration and decision-making.
Solution
The solution involves conducting a comprehensive assessment of the current state of the IT department, identifying areas for improvement, and developing a strategic plan for repositioning.
This plan includes implementing modern technologies, streamlining processes, fostering a culture of innovation, and promoting cross-functional collaboration within the department.
Training and upskilling of IT staff will also be a key component of the solution to ensure that they have the necessary skills and knowledge to support the organization's goals.
Impact
By repositioning the IT department, KBC will be able to enhance its overall operational efficiency, increase its ability to innovate and adapt to market changes, and better support the organization's strategic initiatives.
The improved alignment between IT and business objectives will lead to cost savings, improved customer service, and a competitive edge in the market.
The project is expected to have a positive impact on employee morale and engagement, as well as contribute to the overall growth and success of the organization.

