MARROW Overview
MARROW is a leading creative agency based in the picturesque town of Schoten, Belgium. Founded in 2013, we specialize in providing a wide range of services including advertising, content marketing, de... Read More
Services
50 services offered by MARROWReviews
2 reviews for MARROWHet opmaken van een citymarketingplan dat het toekomstige imago van onze gemeente moet bepalen. Het plan moest ook aangeven welke strategische projecten ondernomen moesten worden om Willebroek op de gewenste manier te positioneren. Deze uitgestippelde strategie diende zijn vertaling te vinden in concrete acties. Een nieuwe huisstijl maakte deel uit van deze imagebuilding. Ook binnen de organisatie zelf diende de inschrijver voorstellen te doen om intern het nodige draagvlak voor deze verandering te creëren. De zeer vernieuwende aanpak. De open communciatie tussen de ons als opdrachtgever en ... Read More
Rebrand our organisation: new name, new look and feel and create a website according to this rebranding They really try and understand your organisation. We are a non profit organisation wich is value driven. They succeeded to translate our story into a more professional and commercial branding, with respect for our mission en values.
Portfolio
6 projects performed by MARROW
In the project of Merging two municipalities, the goal is to combine the resources and services of two separate local governments into one unified entity. This process involves integrating various departments, systems, and policies to streamline operations and improve efficiency.

Our project focuses on launching a cutting-edge digital technology platform that aims to revolutionize the way businesses interact with their customers and stakeholders online. The platform will provide a seamless user experience, combining innovative features and functionalities to enhance digital communication and collaboration.

The project involves the rebranding of a global market leader in order to refresh its image and increase market share.

Guiding a family business to the next level is a comprehensive project that focuses on helping family-owned businesses overcome challenges and reach their full potential. This project involves providing strategic guidance, support, and resources to help the business grow and succeed.

Rebranding & citymarketing is a strategic project aimed at revitalizing the image and perception of a city or destination. Through a comprehensive brand strategy, the project seeks to attract tourists, investors, and residents by showcasing the unique characteristics and offerings of the city.

The Internal repositioning of KBC's IT department project aims to restructure and optimize the IT department's operations to better align with the organization's strategic goals and objectives.

Rebranding of a global market leader
by MARROW
Description
The project involves the rebranding of a global market leader in order to refresh its image and increase market share.
Challenge
The main challenge of this project is to create a new brand identity that resonates with the target audience while maintaining the company's core values and positioning.
Another challenge is to implement the rebranding strategy across all touchpoints and communication channels effectively and seamlessly.
Additionally, managing stakeholder expectations and gaining buy-in for the rebranding initiative is crucial for its success.
Solution
The solution involves conducting thorough market research and consumer insights to understand the target audience's preferences and perceptions.
Based on the findings, a new brand identity, including logo, visual elements, and messaging, will be developed to align with the desired brand image and market positioning.
The rebranding strategy will be implemented gradually, ensuring a smooth transition and consistency across all brand touchpoints.
Impact
The rebranding initiative is expected to increase brand awareness, attract new customers, and improve customer loyalty and engagement.
By refreshing the brand image and positioning, the company can differentiate itself from competitors and strengthen its market leadership.
The successful rebranding will drive business growth, increase market share, and ultimately enhance the company's overall reputation and profitability.

