The Other Agency Overview
The Other Agency is a full-service marketing and advertising agency based in the vibrant city of Antwerp, Belgium. Founded in 2013, we specialize in providing a range of creative services including ad... Read More
Services
20 services offered by The Other AgencyReviews
0 reviews for The Other AgencyPortfolio
5 projects performed by The Other Agency
Pineau Des Charentes - So Classic So in is a project dedicated to showcasing the timeless beauty and elegance of the Pineau Des Charentes wine. This traditional French aperitif is celebrated for its rich history and luxurious taste.

Pop-up store Solo (Upfield) is a temporary retail space created by Upfield to showcase their products and engage with customers in a unique way. The store features a curated selection of Upfield's popular brands and offers a one-of-a-kind shopping experience.

The Bamix (Bodart) monthly content creation project focuses on the creation of engaging and informative content for the Bamix brand. This project aims to showcase the versatility and functionality of Bamix products through various advertising, copywriting, and photography services.

Content Strategy Comté Cheese is a project focused on promoting and increasing awareness of the delicious French cheese, Comté. Comté cheese is known for its rich flavor and versatility in cooking, making it a favorite among cheese connoisseurs.

Marketing Plan Solo is a project focused on developing a comprehensive marketing strategy for Solo, a brand under Unilever / Upfield. The goal of this project is to increase brand awareness, drive sales, and establish Solo as a leading brand in its category.

Marketing Plan Solo (Unilever / Upfield)
by The Other Agency
Description
Marketing Plan Solo is a project focused on developing a comprehensive marketing strategy for Solo, a brand under Unilever / Upfield. The goal of this project is to increase brand awareness, drive sales, and establish Solo as a leading brand in its category.
Challenge
The main challenge faced by Solo is stiff competition from other brands in the market. Additionally, changing consumer preferences and the need to adapt to digital marketing trends pose a challenge for the brand.
Solution
Our solution for Solo involves creating targeted advertising campaigns that resonate with the target audience. We will also focus on implementing effective copywriting strategies to communicate the brand's unique selling points. In addition, we will utilize online advertising channels to reach a wider audience and drive engagement.
Impact
By implementing our marketing plan, we aim to increase brand visibility, drive sales growth, and establish Solo as a preferred choice among consumers. The impact of our efforts will be measured through key performance indicators such as brand awareness, website traffic, and sales conversion rates.

