The Other Agency Overview
The Other Agency is a full-service marketing and advertising agency based in the vibrant city of Antwerp, Belgium. Founded in 2013, we specialize in providing a range of creative services including ad... Read More
Services
20 services offered by The Other AgencyReviews
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5 projects performed by The Other Agency
Pineau Des Charentes - So Classic So in is a project dedicated to showcasing the timeless beauty and elegance of the Pineau Des Charentes wine. This traditional French aperitif is celebrated for its rich history and luxurious taste.

Pop-up store Solo (Upfield) is a temporary retail space created by Upfield to showcase their products and engage with customers in a unique way. The store features a curated selection of Upfield's popular brands and offers a one-of-a-kind shopping experience.

The Bamix (Bodart) monthly content creation project focuses on the creation of engaging and informative content for the Bamix brand. This project aims to showcase the versatility and functionality of Bamix products through various advertising, copywriting, and photography services.

Content Strategy Comté Cheese is a project focused on promoting and increasing awareness of the delicious French cheese, Comté. Comté cheese is known for its rich flavor and versatility in cooking, making it a favorite among cheese connoisseurs.

Marketing Plan Solo is a project focused on developing a comprehensive marketing strategy for Solo, a brand under Unilever / Upfield. The goal of this project is to increase brand awareness, drive sales, and establish Solo as a leading brand in its category.

Pop-up store Solo (Upfield)
by The Other Agency
Description
Pop-up store Solo (Upfield) is a temporary retail space created by Upfield to showcase their products and engage with customers in a unique way. The store features a curated selection of Upfield's popular brands and offers a one-of-a-kind shopping experience.
Challenge
One of the main challenges for Pop-up store Solo was to attract foot traffic and generate buzz around the temporary location. Additionally, the store needed to effectively communicate Upfield's brand message and values to customers in a limited amount of time.
Solution
To address these challenges, the store utilized strategic public relations (PR) initiatives to generate media coverage and social media buzz. Through targeted PR campaigns, Pop-up store Solo was able to reach a wider audience and drive traffic to the store.
Impact
The Pop-up store Solo project had a significant impact on Upfield's brand awareness and customer engagement. The PR efforts resulted in increased foot traffic, positive media coverage, and enhanced brand perception among consumers. Overall, the project successfully achieved its goal of creating a memorable and immersive retail experience for customers.

