Capsule Overview
Welcome to Capsule, a full-service creative agency based in the heart of Minneapolis. Since our founding in 1998, we have been dedicated to helping brands stand out, connect with their audience, and a... Read More
$10 – $49 number of employees
$0/hr - $24/hr hourly rate
$20,000 - $29,999 minimal budget
1998 year founded
Services
23 services offered by Capsule
Advertising
Branding
Copywriting
Design
Web Development
Brand Creation
Brand Positioning
Rebranding
Brand Design
Brand Identity
Brand Strategy
Editorial Writing
Website Copywriting
Digital Copywriting
Creative Writing
Digital Marketing
Marketing
Marketing Research
Print
Social Media
Packaging Design
Innovation Consulting
Software ArchitectureReviews
0 reviews for CapsulePortfolio
4 projects performed by Capsule
The PepsiCo Rush to Recycle Campaign is a sustainability initiative aimed at promoting recycling and reducing waste across PepsiCo’s operations and supply chain. The campaign focuses on educating employees and consumers about the importance of recycling and providing resources to make recycling easier and more accessible.
The project "Lumber Liquidators Rebrand to LL Flooring" involves rebranding the well-known flooring company Lumber Liquidators to LL Flooring. This rebranding effort aims to modernize the company's image and align it with its updated product offerings and customer base.
The Hydro Flask Packaging Design, Naming, and Research project aims to create a more visually appealing and environmentally sustainable packaging solution for Hydro Flask products. This project will involve researching consumer preferences, exploring innovative design concepts, and developing a unique brand name for the packaging.
Patagonia Hang Tag Research and Design is a project focused on creating innovative and informative hang tags for Patagonia products. These hang tags will provide customers with detailed information about the products, including materials used, care instructions, and the brand's commitment to sustainability.
Hydro Flask Packaging Design, Naming and Research
by CapsuleDescription
The Hydro Flask Packaging Design, Naming, and Research project aims to create a more visually appealing and environmentally sustainable packaging solution for Hydro Flask products. This project will involve researching consumer preferences, exploring innovative design concepts, and developing a unique brand name for the packaging.
Challenge
One of the main challenges of this project is to balance aesthetic appeal with functionality in the packaging design. Additionally, it is important to consider the environmental impact of the packaging materials and ensure that they align with Hydro Flask's commitment to sustainability. Another challenge is to create a brand name that resonates with consumers and effectively conveys the values of the Hydro Flask brand.
Solution
To address these challenges, the project team will conduct extensive market research to understand consumer preferences and trends in packaging design. They will then collaborate with designers to create visually appealing and functional packaging concepts that prioritize sustainability. The team will also brainstorm and select a brand name that encapsulates the essence of the Hydro Flask brand and resonates with target consumers.
Impact
By improving the packaging design and sustainability of Hydro Flask products, this project has the potential to enhance the overall brand image and customer experience. The new packaging solution may also attract environmentally conscious consumers and differentiate Hydro Flask from competitors in the market. Ultimately, the project aims to create a positive impact on both the environment and the brand's bottom line.