Capsule Overview
Welcome to Capsule, a full-service creative agency based in the heart of Minneapolis. Since our founding in 1998, we have been dedicated to helping brands stand out, connect with their audience, and a... Read More
$10 – $49 number of employees
$0/hr - $24/hr hourly rate
$20,000 - $29,999 minimal budget
1998 year founded
Services
23 services offered by Capsule
Advertising
Branding
Copywriting
Design
Web Development
Brand Creation
Brand Positioning
Rebranding
Brand Design
Brand Identity
Brand Strategy
Editorial Writing
Website Copywriting
Digital Copywriting
Creative Writing
Digital Marketing
Marketing
Marketing Research
Print
Social Media
Packaging Design
Innovation Consulting
Software ArchitectureReviews
0 reviews for CapsulePortfolio
4 projects performed by Capsule
The PepsiCo Rush to Recycle Campaign is a sustainability initiative aimed at promoting recycling and reducing waste across PepsiCo’s operations and supply chain. The campaign focuses on educating employees and consumers about the importance of recycling and providing resources to make recycling easier and more accessible.
The project "Lumber Liquidators Rebrand to LL Flooring" involves rebranding the well-known flooring company Lumber Liquidators to LL Flooring. This rebranding effort aims to modernize the company's image and align it with its updated product offerings and customer base.
The Hydro Flask Packaging Design, Naming, and Research project aims to create a more visually appealing and environmentally sustainable packaging solution for Hydro Flask products. This project will involve researching consumer preferences, exploring innovative design concepts, and developing a unique brand name for the packaging.
Patagonia Hang Tag Research and Design is a project focused on creating innovative and informative hang tags for Patagonia products. These hang tags will provide customers with detailed information about the products, including materials used, care instructions, and the brand's commitment to sustainability.
PepsiCo Rush to Recycle Campaign
by CapsuleDescription
The PepsiCo Rush to Recycle Campaign is a sustainability initiative aimed at promoting recycling and reducing waste across PepsiCo’s operations and supply chain. The campaign focuses on educating employees and consumers about the importance of recycling and providing resources to make recycling easier and more accessible.
Challenge
One of the main challenges faced by PepsiCo is the amount of waste generated by its products and operations. Without proper recycling efforts, this waste can end up in landfills and harm the environment. Additionally, getting consumers to recycle properly can be a challenge due to lack of awareness or access to recycling facilities.
Solution
The PepsiCo Rush to Recycle Campaign addresses these challenges by implementing recycling bins in all PepsiCo facilities and promoting recycling initiatives to employees. The campaign also partners with local communities to improve recycling infrastructure and educate consumers about proper recycling practices. By working together with stakeholders, PepsiCo is able to create a more sustainable and environmentally-friendly approach to waste management.
Impact
Since launching the Rush to Recycle Campaign, PepsiCo has seen a significant increase in recycling rates across its facilities and supply chain. By promoting recycling and reducing waste, PepsiCo is able to decrease its environmental footprint and contribute to a more sustainable future. The campaign has also raised awareness about the importance of recycling among consumers, leading to positive behavior changes and a cleaner environment.