Capsule Overview
Welcome to Capsule, a full-service creative agency based in the heart of Minneapolis. Since our founding in 1998, we have been dedicated to helping brands stand out, connect with their audience, and a... Read More
$10 – $49 number of employees
$0/hr - $24/hr hourly rate
$20,000 - $29,999 minimal budget
1998 year founded
Services
23 services offered by Capsule
Advertising
Branding
Copywriting
Design
Web Development
Brand Creation
Brand Positioning
Rebranding
Brand Design
Brand Identity
Brand Strategy
Editorial Writing
Website Copywriting
Digital Copywriting
Creative Writing
Digital Marketing
Marketing
Marketing Research
Print
Social Media
Packaging Design
Innovation Consulting
Software ArchitectureReviews
0 reviews for CapsulePortfolio
4 projects performed by Capsule
The PepsiCo Rush to Recycle Campaign is a sustainability initiative aimed at promoting recycling and reducing waste across PepsiCo’s operations and supply chain. The campaign focuses on educating employees and consumers about the importance of recycling and providing resources to make recycling easier and more accessible.
The project "Lumber Liquidators Rebrand to LL Flooring" involves rebranding the well-known flooring company Lumber Liquidators to LL Flooring. This rebranding effort aims to modernize the company's image and align it with its updated product offerings and customer base.
The Hydro Flask Packaging Design, Naming, and Research project aims to create a more visually appealing and environmentally sustainable packaging solution for Hydro Flask products. This project will involve researching consumer preferences, exploring innovative design concepts, and developing a unique brand name for the packaging.
Patagonia Hang Tag Research and Design is a project focused on creating innovative and informative hang tags for Patagonia products. These hang tags will provide customers with detailed information about the products, including materials used, care instructions, and the brand's commitment to sustainability.
Lumber Liquidators Rebrand to LL Flooring
by CapsuleDescription
The project "Lumber Liquidators Rebrand to LL Flooring" involves rebranding the well-known flooring company Lumber Liquidators to LL Flooring. This rebranding effort aims to modernize the company's image and align it with its updated product offerings and customer base.
Challenge
One of the main challenges of this project is ensuring a smooth transition from the old brand to the new one without causing confusion among customers and stakeholders. It is crucial to effectively communicate the reasons behind the rebrand and highlight the benefits of the new branding.
Additionally, rebranding a well-established company like Lumber Liquidators requires meticulous planning and execution to maintain brand loyalty while attracting new customers. Consistency in messaging and branding across all platforms is essential to the success of this rebranding effort.
Solution
The solution to overcoming the challenges of rebranding Lumber Liquidators to LL Flooring involves a comprehensive rebranding strategy that includes updating the company's logo, website, marketing materials, and store signage. Clear communication with customers, employees, and other stakeholders is essential throughout the rebranding process.
Creating a seamless transition plan that gradually introduces the new brand while phasing out the old one can help minimize confusion and ensure a positive reception of the new branding. Engaging with customers through various channels and seeking feedback can also help refine the rebranding strategy and ensure its success.
Impact
The rebranding of Lumber Liquidators to LL Flooring is expected to have a significant impact on the company's market presence and brand perception. The new branding is aimed at attracting a wider audience and positioning the company as a leader in the flooring industry.
By modernizing its image and aligning with current trends, LL Flooring can differentiate itself from competitors and establish a strong brand identity that resonates with customers. The rebranding effort is likely to boost customer engagement and drive growth for the company in the long term.