Constant Overview
Constant is a leading advertising and marketing agency based in the vibrant city of Hong Kong, on the bustling Hong Kong Island. Established in 2012, Constant has quickly become known for its innovati... Read More
$10 – $49 number of employees
$200/hr - $299/hr hourly rate
$30,000 - $39,999 minimal budget
2012 year founded
Services
17 services offered by Constant
Advertising
Branding
Copywriting
Web Development
Brand Creation
Brand Positioning
Brand Design
Brand Strategy
Key Visual
Storytelling
Digital Marketing
Email Marketing
Photography
Ecommerce
Innovation Consulting
Web Design
Web ContentReviews
1 reviews for ConstantThe Constant team developed our consumer brand from concept to design and launch. They are a very unique team. The senior team and founders of the agency are on top of our projects. The rest of the team are also very good at what they do and know how to have fun!
Portfolio
10 projects performed by Constant
Wellness Business & Brand Development is a project aimed at helping wellness businesses establish a strong brand and increase their market visibility. We provide strategic guidance and support to ensure that businesses in the wellness industry can reach their full potential and stand out in a competitive market.
Building and growing a homeware brand is a creative and challenging project that involves designing, manufacturing, and marketing home decor products. This project aims to establish a unique brand identity in the competitive homeware industry and attract a loyal customer base.
Creating a new home textile brand from scratch involves developing a unique concept, designing products that stand out in the market, and establishing a strong brand identity. This project will focus on creating high-quality, stylish and functional home textiles that cater to the needs and preferences of modern consumers.
Turning a B2B materials science company B2C involves the transformation of a business model from catering to other businesses to directly serving consumers. This strategic shift requires a comprehensive reevaluation of marketing strategies, product offerings, and customer engagement tactics.
Our 'mental wellness' members club is designed to provide a supportive community for individuals seeking to improve their mental health and well-being. Members will have access to resources, workshops, and support groups to help them navigate the challenges of mental health issues.
The project "Modernizing Tea Seed Oil for the West" aims to introduce the benefits of tea seed oil to a Western audience, showcasing its uses in cooking, skincare, and more.
The project "Make authentic dumplings accessible in Europe" aims to introduce traditional Asian dumplings to a wider audience in Europe. Through photography and storytelling, we showcase the rich cultural and culinary heritage behind these delicious parcels of joy.
Our project aims to modernize a traditional Chinese medicine brand, bringing it into the contemporary market while preserving its cultural heritage.
The project "Telling a locally relevant story of a global brand" focuses on creating compelling narratives that resonate with the target audience in specific regions. By tailoring the brand message to local customs, traditions, and values, the aim is to strengthen brand awareness and loyalty on a global scale.
Authentic storytelling through lifestyle campaigns is a project that focuses on creating genuine and relatable narratives through advertising. By incorporating real-life experiences and emotions into marketing campaigns, brands can connect with their target audience on a deeper level.
Authentic storytelling through lifestyle campaigns
by ConstantDescription
Authentic storytelling through lifestyle campaigns is a project that focuses on creating genuine and relatable narratives through advertising. By incorporating real-life experiences and emotions into marketing campaigns, brands can connect with their target audience on a deeper level.
Challenge
One of the main challenges in traditional advertising is the lack of authenticity, which can lead to a disconnect between brands and consumers. Many campaigns rely on exaggerated claims or unrealistic scenarios, making it difficult for audiences to relate to the messaging.
Another challenge is standing out in a crowded marketplace where consumers are bombarded with advertisements daily. It can be hard for brands to capture attention and make a lasting impression.
Additionally, maintaining consistency in storytelling across different marketing channels can be a challenge, leading to a fragmented brand image.
Solution
Our solution is to create lifestyle campaigns that focus on authentic storytelling. By incorporating real stories, experiences, and emotions into our advertising, we can create a genuine connection with our audience.
We work closely with brands to understand their values, mission, and target audience, ensuring that our campaigns align with their overall brand message. This approach helps to build trust and loyalty among consumers.
Through our strategic storytelling techniques, we aim to create campaigns that resonate with audiences on a personal level, driving engagement and ultimately, conversions for our clients.
Impact
By focusing on authentic storytelling, we have seen a positive impact on brand perception and customer loyalty. Consumers are more likely to trust and engage with brands that share genuine stories and values.
Our lifestyle campaigns have helped clients differentiate themselves in a competitive market, standing out among competitors and capturing the attention of target audiences.
Overall, our approach to authentic storytelling through lifestyle campaigns has led to increased brand awareness, customer engagement, and ultimately, business growth for our clients.