Constant Overview
Constant is a leading advertising and marketing agency based in the vibrant city of Hong Kong, on the bustling Hong Kong Island. Established in 2012, Constant has quickly become known for its innovati... Read More
Services
17 services offered by ConstantReviews
1 reviews for ConstantThe Constant team developed our consumer brand from concept to design and launch. They are a very unique team. The senior team and founders of the agency are on top of our projects. The rest of the team are also very good at what they do and know how to have fun!
Portfolio
10 projects performed by Constant
Wellness Business & Brand Development is a project aimed at helping wellness businesses establish a strong brand and increase their market visibility. We provide strategic guidance and support to ensure that businesses in the wellness industry can reach their full potential and stand out in a competitive market.

Building and growing a homeware brand is a creative and challenging project that involves designing, manufacturing, and marketing home decor products. This project aims to establish a unique brand identity in the competitive homeware industry and attract a loyal customer base.

Creating a new home textile brand from scratch involves developing a unique concept, designing products that stand out in the market, and establishing a strong brand identity. This project will focus on creating high-quality, stylish and functional home textiles that cater to the needs and preferences of modern consumers.

Turning a B2B materials science company B2C involves the transformation of a business model from catering to other businesses to directly serving consumers. This strategic shift requires a comprehensive reevaluation of marketing strategies, product offerings, and customer engagement tactics.

Our 'mental wellness' members club is designed to provide a supportive community for individuals seeking to improve their mental health and well-being. Members will have access to resources, workshops, and support groups to help them navigate the challenges of mental health issues.

The project "Modernizing Tea Seed Oil for the West" aims to introduce the benefits of tea seed oil to a Western audience, showcasing its uses in cooking, skincare, and more.

The project "Make authentic dumplings accessible in Europe" aims to introduce traditional Asian dumplings to a wider audience in Europe. Through photography and storytelling, we showcase the rich cultural and culinary heritage behind these delicious parcels of joy.

Our project aims to modernize a traditional Chinese medicine brand, bringing it into the contemporary market while preserving its cultural heritage.

The project "Telling a locally relevant story of a global brand" focuses on creating compelling narratives that resonate with the target audience in specific regions. By tailoring the brand message to local customs, traditions, and values, the aim is to strengthen brand awareness and loyalty on a global scale.

Authentic storytelling through lifestyle campaigns is a project that focuses on creating genuine and relatable narratives through advertising. By incorporating real-life experiences and emotions into marketing campaigns, brands can connect with their target audience on a deeper level.

Turning a B2B materials science company B2C
by Constant
Description
Turning a B2B materials science company B2C involves the transformation of a business model from catering to other businesses to directly serving consumers. This strategic shift requires a comprehensive reevaluation of marketing strategies, product offerings, and customer engagement tactics.
Challenge
The main challenge in this transformation is to effectively communicate the value proposition of the materials science products to a wider consumer audience. Additionally, establishing brand recognition and building trust with individual consumers may require a different approach than dealing with business clients.
Adapting the sales and distribution channels to reach consumers directly, while maintaining profitability and operational efficiency, presents another significant challenge in this transition.
Solution
The solution to this challenge involves developing a consumer-centric marketing strategy that highlights the benefits of the materials science products in a way that resonates with individual buyers. This may include rebranding, packaging redesign, and targeted advertising campaigns.
Creating an online platform or e-commerce website to directly sell products to consumers can streamline the purchasing process and provide a more convenient shopping experience. Engaging with consumers through social media, influencer partnerships, and direct communication channels can help build relationships and loyalty.
Impact
By successfully transitioning from a B2B to a B2C model, the company can tap into a larger market segment and potentially drive higher sales volume. Increased brand visibility and consumer awareness can lead to stronger brand loyalty and repeat purchases, ultimately boosting revenue and profitability.
This shift can also position the company as an innovative and forward-thinking leader in the materials science industry, setting it apart from competitors and attracting new customers who value transparency, sustainability, and quality in their purchasing decisions.

