Build Momentum Overview
Build Momentum is a leading full-service creative agency located in Indonesia, specifically in West Jakarta. Established in 2015, we have quickly become a go-to agency for all of your advertising, mar... Read More
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5 projects performed by Build Momentum
The Rebranding for LightMeal project aims to revamp the image of the restaurant by updating its branding and marketing strategies. The goal is to attract a younger demographic and increase overall brand recognition in the competitive food industry.

Medifit New Brand Identity is a project aimed at rebranding a healthcare and fitness company to better reflect their values and services. The goal is to create a fresh and modern brand identity that will appeal to a wider audience and help the company stand out in a competitive market.

The MaiCha Brand Development Project is aimed at enhancing the brand identity and market presence of a traditional tea company. The project will focus on creating a modern and appealing image for the brand while retaining its authentic heritage.

The Rebranding project for Rumah Sakit Sumber Waras Cirebon aims to modernize and revitalize the hospital's branding and image in order to attract more patients and improve its overall reputation.

The Rebranding for LGS Men's Apparel project aims to give the brand a fresh and modern identity that will appeal to a wider audience. This includes updating the logo, packaging, and marketing materials to better reflect the company's values and target market.

MaiCha Brand Development Project
by Build Momentum
Description
The MaiCha Brand Development Project is aimed at enhancing the brand identity and market presence of a traditional tea company. The project will focus on creating a modern and appealing image for the brand while retaining its authentic heritage.
Challenge
One of the main challenges faced by the company is the need to appeal to younger consumers while maintaining the loyalty of existing customers. Additionally, the brand currently lacks a strong online presence and marketing strategy.
Solution
The project will involve a comprehensive rebranding effort, including redesigning the logo, packaging, and marketing materials to appeal to a younger demographic. A new website and social media strategy will also be implemented to increase brand visibility and engagement.
Impact
By successfully repositioning the brand and reaching a wider audience, the MaiCha Brand Development Project aims to increase sales and market share for the company. The project will also help to preserve the traditional tea-making heritage while adapting to modern consumer preferences.
