Build Momentum Overview
Build Momentum is a leading full-service creative agency located in Indonesia, specifically in West Jakarta. Established in 2015, we have quickly become a go-to agency for all of your advertising, mar... Read More
Services
21 services offered by Build MomentumReviews
0 reviews for Build MomentumPortfolio
5 projects performed by Build Momentum
The Rebranding for LightMeal project aims to revamp the image of the restaurant by updating its branding and marketing strategies. The goal is to attract a younger demographic and increase overall brand recognition in the competitive food industry.

Medifit New Brand Identity is a project aimed at rebranding a healthcare and fitness company to better reflect their values and services. The goal is to create a fresh and modern brand identity that will appeal to a wider audience and help the company stand out in a competitive market.

The MaiCha Brand Development Project is aimed at enhancing the brand identity and market presence of a traditional tea company. The project will focus on creating a modern and appealing image for the brand while retaining its authentic heritage.

The Rebranding project for Rumah Sakit Sumber Waras Cirebon aims to modernize and revitalize the hospital's branding and image in order to attract more patients and improve its overall reputation.

The Rebranding for LGS Men's Apparel project aims to give the brand a fresh and modern identity that will appeal to a wider audience. This includes updating the logo, packaging, and marketing materials to better reflect the company's values and target market.

Rebranding for LightMeal
by Build Momentum
Description
The Rebranding for LightMeal project aims to revamp the image of the restaurant by updating its branding and marketing strategies. The goal is to attract a younger demographic and increase overall brand recognition in the competitive food industry.
Challenge
One of the main challenges faced by LightMeal is the outdated branding and lack of digital presence. The restaurant has struggled to stand out in a crowded market and needs a fresh approach to attract new customers.
Additionally, there is a need to differentiate LightMeal from its competitors and create a unique identity that resonates with the target audience. This requires a comprehensive rebranding strategy that aligns with the restaurant's values and offerings.
Furthermore, the project must be executed within a limited budget and timeline, adding an additional layer of complexity to the rebranding process.
Solution
The solution involves a complete overhaul of LightMeal's branding, including a new logo, color scheme, menu design, and website. In addition, a targeted marketing campaign will be launched to increase brand visibility and attract new customers.
The rebranding efforts will focus on highlighting LightMeal's unique selling points, such as fresh ingredients, healthy options, and a cozy atmosphere. By emphasizing these key attributes, the restaurant can create a strong brand identity that sets it apart from competitors.
Collaboration with a team of marketing experts and designers will ensure that the rebranding strategy is cohesive and effectively communicates the restaurant's value proposition to the target audience.
Impact
The rebranding for LightMeal project is expected to have a significant impact on the restaurant's business, including increased foot traffic, higher customer retention rates, and a boost in overall sales. By revitalizing the brand image, LightMeal can position itself as a top choice for health-conscious diners and food enthusiasts.
The project will also help to create a strong online presence for LightMeal, making it easier for customers to discover the restaurant and engage with its offerings. This increased visibility will drive brand awareness and loyalty among both new and existing patrons.
Overall, the rebranding efforts will pave the way for long-term success and growth for LightMeal, solidifying its position as a leading player in the competitive food industry.
