Critical Mass Overview
Critical Mass is a leading digital agency based in the heart of London, specializing in providing top-notch advertising, social media, design, user experience (UX/UI), web development, and web design ... Read More
Services
35 services offered by Critical MassReviews
0 reviews for Critical MassPortfolio
5 projects performed by Critical Mass
Quick Reactions is a social media project designed for INFINITI Global to enhance engagement and increase brand awareness across various platforms. The project aims to deliver timely and relevant content to the target audience, driving valuable interactions and conversations.

Falling for Milk is a project aimed at promoting the benefits of dairy products and encouraging a healthy lifestyle. Through engaging content and informative posts, we strive to educate our audience on the importance of incorporating milk and dairy into their diet.

The INFINITI QX60 Social Media Campaign for Korea aims to increase brand awareness and engagement among the Korean target audience through creative and tailored social media content.

The Willow Biosciences 2020 Rebrand project is a strategic initiative to revitalize and modernize the brand image of the company. This rebrand aims to better reflect the innovative and cutting-edge nature of Willow Biosciences in the biotechnology sector.

BMW Build Your Own is an interactive project that allows users to customize their dream BMW vehicle from the ground up. From choosing the model, exterior color, interior features, and performance upgrades, users have full control over creating their ideal luxury car.

BMW Build Your Own
by Critical Mass
Description
BMW Build Your Own is an interactive project that allows users to customize their dream BMW vehicle from the ground up. From choosing the model, exterior color, interior features, and performance upgrades, users have full control over creating their ideal luxury car.
Challenge
The challenge was to create a platform that not only showcased the wide range of options available for customizing a BMW, but also made it easy and intuitive for users to navigate and make their selections. It was important to ensure that the user experience was seamless and engaging throughout the customization process.
Solution
By implementing a user-friendly interface and providing clear prompts and visual aids, we were able to simplify the customization process and make it accessible to users of all technical levels. The project also included a comprehensive database of all available options and features, ensuring that users had access to accurate information every step of the way.
Impact
BMW Build Your Own has been a hit among BMW enthusiasts and prospective buyers, providing them with a unique and personalized experience when designing their ideal vehicle. The project has helped to increase user engagement and drive interest in the BMW brand, ultimately leading to more sales and customer satisfaction.

