Critical Mass Overview
Critical Mass is a leading digital agency based in the heart of London, specializing in providing top-notch advertising, social media, design, user experience (UX/UI), web development, and web design ... Read More
Services
35 services offered by Critical MassReviews
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5 projects performed by Critical Mass
Quick Reactions is a social media project designed for INFINITI Global to enhance engagement and increase brand awareness across various platforms. The project aims to deliver timely and relevant content to the target audience, driving valuable interactions and conversations.

Falling for Milk is a project aimed at promoting the benefits of dairy products and encouraging a healthy lifestyle. Through engaging content and informative posts, we strive to educate our audience on the importance of incorporating milk and dairy into their diet.

The INFINITI QX60 Social Media Campaign for Korea aims to increase brand awareness and engagement among the Korean target audience through creative and tailored social media content.

The Willow Biosciences 2020 Rebrand project is a strategic initiative to revitalize and modernize the brand image of the company. This rebrand aims to better reflect the innovative and cutting-edge nature of Willow Biosciences in the biotechnology sector.

BMW Build Your Own is an interactive project that allows users to customize their dream BMW vehicle from the ground up. From choosing the model, exterior color, interior features, and performance upgrades, users have full control over creating their ideal luxury car.

Falling for Milk
by Critical Mass
Description
Falling for Milk is a project aimed at promoting the benefits of dairy products and encouraging a healthy lifestyle. Through engaging content and informative posts, we strive to educate our audience on the importance of incorporating milk and dairy into their diet.
Challenge
One of the challenges we face is changing the misconception that dairy products are not essential for a balanced diet. Many people believe that dairy is not necessary or even harmful, leading to a decrease in consumption of these products.
Another challenge is reaching a wide audience and ensuring that our message is heard by those who may not have access to accurate information about the benefits of dairy products.
Additionally, competing with other food trends and misinformation on social media poses a challenge in getting our message across effectively.
Solution
Through our social media platforms, we provide engaging and educational content that showcases the benefits of dairy products. We create visually appealing posts that highlight the nutritional value and importance of including milk and dairy in one's diet.
By collaborating with nutritionists and experts in the field, we ensure that our information is accurate and up-to-date, providing our audience with reliable resources to make informed decisions about their diet.
We also actively engage with our followers, answering questions and addressing concerns to create a supportive community that promotes healthy living through the consumption of dairy products.
Impact
Our project has already made a positive impact by increasing awareness about the benefits of dairy products among our audience. We have received feedback from followers who have incorporated more milk and dairy into their diet after learning from our posts.
By dispelling myths and providing evidence-based information, we hope to contribute to a healthier community that values the importance of dairy in a balanced diet. Our ultimate goal is to promote lifelong habits that prioritize the consumption of nutritious dairy products.

