Critical Mass Overview
Critical Mass is a leading digital agency based in the heart of London, specializing in providing top-notch advertising, social media, design, user experience (UX/UI), web development, and web design ... Read More
Services
35 services offered by Critical MassReviews
0 reviews for Critical MassPortfolio
5 projects performed by Critical Mass
Quick Reactions is a social media project designed for INFINITI Global to enhance engagement and increase brand awareness across various platforms. The project aims to deliver timely and relevant content to the target audience, driving valuable interactions and conversations.

Falling for Milk is a project aimed at promoting the benefits of dairy products and encouraging a healthy lifestyle. Through engaging content and informative posts, we strive to educate our audience on the importance of incorporating milk and dairy into their diet.

The INFINITI QX60 Social Media Campaign for Korea aims to increase brand awareness and engagement among the Korean target audience through creative and tailored social media content.

The Willow Biosciences 2020 Rebrand project is a strategic initiative to revitalize and modernize the brand image of the company. This rebrand aims to better reflect the innovative and cutting-edge nature of Willow Biosciences in the biotechnology sector.

BMW Build Your Own is an interactive project that allows users to customize their dream BMW vehicle from the ground up. From choosing the model, exterior color, interior features, and performance upgrades, users have full control over creating their ideal luxury car.

Willow Biosciences 2020 Rebrand
by Critical Mass
Description
The Willow Biosciences 2020 Rebrand project is a strategic initiative to revitalize and modernize the brand image of the company. This rebrand aims to better reflect the innovative and cutting-edge nature of Willow Biosciences in the biotechnology sector.
Challenge
One of the main challenges faced by Willow Biosciences was outdated branding that did not accurately represent the company's current positioning in the market. Additionally, the previous branding did not effectively communicate the company's commitment to sustainability and ethical practices.
Solution
The rebranding efforts focused on creating a new visual identity, messaging strategy, and overall brand experience that aligns with Willow Biosciences' core values and goals. This involved updating the logo, website, marketing materials, and communication channels to present a more cohesive and contemporary brand image.
Impact
The rebranding initiative has resulted in increased brand awareness, improved stakeholder engagement, and a stronger competitive edge for Willow Biosciences in the biotech industry. The new branding has also helped attract new partnerships and collaborations, further solidifying the company's position as a leader in biotechnology innovation.

